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HealthCare Essentials supply high quality dental products to dental practices througout New Zealand.

They began back in 1993 and felt it was time to update their logo to reflect their growth and evolution over 30 years whilst maintaining a familiar feel to their customers and suppliers. It was important to maintain 30 years of established brand equity, this was achieved by maintaining the unique colour palette and adding shades representing core elements of the business.

What the new logo represents…
The “Inner Circle & Tooth” represents: customers, their practices & their patients.

The “Outer Arc” represents: The HCE Product range and our suppliers.

The “Inner Arc” represents: the HCE Team who are there to support customers, their practices and their patients.
The inner arc is closest to their customers, bridging the gap between products and people.

TypeLogo DesignClientHealthCare EssentialsIndustryDentalDateApril 2023AuthorBen EwartShare